Professional Product Staging Services
As an affiliate of Innovate Media Canada, a company that specializes in e-commerce and web design, our team has a fluent understanding on the importance of high-quality product photos. We have a passion for developing professional photos that help your business and website stand out. First impressions are everything, and if your customers aren’t immediately impressed with your product photos, there’s a good chance they won’t be interested in making a purchase. Our experienced photographers work alongside our marketing experts to ensure that the staging and branding of your photos will persuade consumers to buy.
Types of Product Photography
Product photography isn’t one size fits all. One way to differentiate your product categories is by using a variety styles and staging techniques to properly display the product or service. While you may want to keep your style consistent, or mix and match amongst categories, it’s important to understand the most common types of product shots, along with their advantages and disadvantages.
Individual Products
This includes one object in the frame. Often used for product catalogues, shop pages, banners, or social media posts. This is a clean style, often with the background removed.
Group Products
Often used for kits, collections, promotions, and group photography. This provides the opportunity to sell your products as a bundle and leverage multiple products in one photo to upsell your customer.
Lifestyle Photos
This style of product photography allows your products to be displayed in action. Depending on your industry this could mean photos of the product with a range of motion, or your products displayed on a model. In addition to photography Innovate Media Photography offers model sourcing services.
